Pytón resumes its participation in trade fairs
Once the most critical moments of the pandemic and its repercussions on the paralysis of economic activity have been overcome, it is time to gradually resume the calendar of meetings between tourism companies, interior design professionals and textile suppliers. International trade fairs are the best opportunity to share the novelties, advances and trends that will be the protagonists of the coming seasons.
Good atmosphere and optimism are the stars of the resumption of the trade fairs.
As a perfect thermometer to measure the intensity with which the reactivation of a sector particularly affected by the lack of mobility and the restrictions experienced worldwide during the last year is undertaken, the fairs are the push we all needed. Let’s not forget the intimate relationship we have with tourism in all its variants, from restaurants to hotels or large cruise ships.
For companies like Pytón it is a priority to participate in person in these international professional meetings, because there is no more direct and effective way to meet the needs of customers. In addition, for designers and interior designers it is also an excellent opportunity to discover the exceptional qualities of the products.
The benefits of participating in this type of event were already known and valued very positively by the participating companies. However, at the fairs that are taking place during 2021, and which have served as a first contact, the most significant thing has been the unanimity with which everyone highlights the impetus with which this reactivation has been undertaken.
Resilience, a key element in the recipe for reactivating activity
The empathy between the different professional sectors and the resilience shown by the sector are key to the reactivation of trade fairs on an international scale.
Events such as the HDE Hotel Design Fair in Benidorm, held on October 5, 6 and 7, are a clear example of the beginning of this hopeful new stage. As for our own perceptions after attending this prestigious event, they follow the same exciting line.
We have resumed collaborations with important representatives of the hospitality sector, already immersed in the recovery of projects. In this update of the interior design of their establishments, they have shown special interest in Pytón’s CONTRACT fabrics collection. Functionality, high quality and durability are among the qualities they have valued the most.
The customization proposals have also been very well received, especially the leather-replica.
Upcoming fairs on Pytón’s calendar
Important trade fairs have been held in 2021, such as the aforementioned HDE or the HI Design event, which took place in Madrid last September. However, experts agree that it will be the calendar for the first half of 2022 that will really make the difference.
Upcoming events to be attended by Pytón
Among the events marked in our agenda, there are two essential appointments to which Pytón has confirmed its presence: Cruise Ship Interiors in London and Heimtextil in Frankfurt.
On the one hand, as a finishing touch to 2021, we will attend the Cruise Ship Interiors in London, scheduled for December 1 and 2, 2021. This is the only European event devoted entirely to cruise ship interior design. A particularly interesting appointment on this occasion, since companies dedicated to cruise ships are among those that have suffered most intensely from the lack of activity as a result of the health crisis. The interior design of the ships has become obsolete after this time of paralysis of travel, so they urgently need an immediate renovation.
And to kick off the new year with full energy and positivity, the Heimtextil in Frankfurt from January 11 to 14, 2022, this time under the motto “Feel textiles offline”. This International Trade Fair for Home and Contract is a unique space, bringing together the most diverse and innovative exhibition of products and trends in the interior textiles sector. The organizers of this event themselves send out a very optimistic message by pointing out that the possibility of establishing international contacts is greater than ever.
All framed in a very promising scenario for the immediate future of this activity in which converge actors as varied as retail and wholesale textile suppliers, hotel and catering companies, furniture or bedding stores, and, of course, interior designers and architects.
At Pytón we join this hopeful spirit by contributing the best we have: our leathers, synthetics and fabrics for interior design. Innovative products, which were created considering the latest trends and the needs of each client, since we have a personalized consulting service in which we take care of all the details that allow us to shape an idea.